Back to Glossary

PII Protection in AI

PII Protection in AI refers to the measures and protocols implemented to safeguard Personally Identifiable Information (PII) when using artificial intelligence technologies. This includes data encryption, access controls, and anonymization techniques to prevent unauthorized access and ensure compliance with data protection regulations like GDPR and CCPA. Effective PII protection is crucial for building trust, maintaining customer privacy, and mitigating risks associated with data breaches. By prioritizing PII protection, organizations can leverage AI capabilities while ensuring the security and confidentiality of sensitive information.